Presenting the Losers

Playing off of the blatant misogyny of 60’s airline advertisements, I created this type specimen poster as a flyer that cooly critiques the objectification of women. While the body of text is straight from an Eastern Airlines magazine ad, the tear off tabs take superficial attributes stated or implied by the content and ask the viewer to call them if they qualify, pointing out the absurdity of the material and viewpoint.


(Original Poster Text)

“Pretty good, aren’t they? We admit it. And they’re probably good enough to get a job practically anywhere they want.

But not as an Eastern Airlines stewardess.

We pass up around 19 girls, before we get one that qualifies. If looks were everything, it wouldn’t be so tough. Sure, we want her to be pretty… don’t you? That’s why we look at her face, her make-up, her complexion, her figure, her weight, her legs, her grooming, her nails and her hair.

But we don’t stop there. We talk. And we listen. We listen to her voice, her speech. We judge her personality, her maturity, her intelligence, her intentions, her enthusiasm, her resiliency and her stamina.

We don’t want a stewardess to be impatient with a question you may have, or careless in serving your dinner, or unconcerned about your needs.

So we try to eliminate these problems by taking a lot more time and passing up a lot more girls.

It may make our job a lot harder. But it makes your flying a lot easier.

Eastern. We want everyone to fly.”


BRIANNA LITCHFIELD  |  ALL RIGHTS RESERVED