Southside Community Park Workshop Series
In Spring of 2023, Chattanooga’s Trust for Public Land branch partnered with the University of Massachusets to create a series of workshops and surveys to better understand the local community of immigrants and American-born residents. These workshops focused around the building of seating and shade structures in Southside Community Park, offering unique opportunities for the surrounding neighborhood to work together in creating a more welcoming communal space. My brief was to create an array of campaign assets that presented a friendly persona with a focus on imagery that quickly relayed building and community that encouraged the viewer to sign-up for the event. On site, there was also a variety of wayfinding signage, welcome banners, and posters to allow participants to easily traverse the park and follow stations according to their given groups. Lastly, the surveys got the same treatement of freindly guidance and organization to make the entire event run smoothly and gather the information needed.
Services:
Concept
Branding
Campaign
Copywriting
Taglines
Illustration
Email Template
Event Materials
